Marketing of subsidiary food items produced in Batticaloa district

Prevalence and insecticide susceptibility of dengue vectors in the district of Batticaloa in eastern Sri Lanka

Unprecedented incidences of dengue have been reported in Sri Lanka in recent years. The district of Batticaloa, which was devastated by the 2004 Asian tsunami, is one of the districts affected by dengue. One option to curtail this disease is to implement appropriate vector control measures. A nine-month study was carried out within the Batticaloa Municipal Council limit from April to December 2...

Headquarters to subsidiary transfer effects on marketing strategy exploitation

a r t i c l e i n f o The transfer of locally created marketing strategies worldwide represents a key competitive advantage for multinational corporations (MNCs). Although a research topic of much interest, empirical content of past studies is scarce. Absorptive capacity studies typically test direct effects of either the transfer capacity of the strategy's initiator or the recipient's ability ...

Hybridization of indigenous knowledge and documentation of intangible cultural heritage of Batticaloa District of Sri Lanka

Modern technology is believed to be the panacea for all issues; nevertheless, it has both merits and demerits. Many aspects of technology of today have not been time-tested nor known for their adverse effects on the natural environment. On contrary, local knowledge had been timetested and eco-friendly, though it is slow to exert in terms of mass industrial outcome. With the growing concern for ...

Athlete endorsements in food marketing.

OBJECTIVE This study quantified professional athletes' endorsement of food and beverages, evaluated the nutritional quality of endorsed products, and determined the number of television commercial exposures of athlete-endorsement commercials for children, adolescents, and adults. METHODS One hundred professional athletes were selected on the basis of Bloomberg Businessweek's 2010 Power 100 ra...

Food Marketing Policy Center